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GoTo Shop

GoTo Shop
GoTo Shop photo 1
GoTo Shop photo 2
GoTo Shop photo 3
GoTo Shop photo 4

The GoTo Shop gives more families the freedom to shop!

The Firefly GoTo Shop is an adapted shopping cart suitable for younger children who require extra postural and head support. It features an open front for easy transfers, adjustable head and lateral support and a fully adjustable cushioned five-point harness with a maximum user weight of 77lbs.

It is our mission to have at least one GoTo Shop cart available in #EverySupermarket giving every family the freedom to shop wherever and whenever they need to.

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The Benefits of GoTo Shop

This one small gesture can make a big impact with the entire special needs community.

Adjustable Headrest

The supportive headrest is fully adjustable, sliding up and down to the ideal height for your child.

Adjustable Laterals

The laterals move high, low, wide or narrow to hug and support the child, offering comfort and security.

Secure 5-Point Harness

Your child will be fully supported by a safe and secure 5-point harness which can be easily adjusted to fit their size.

Soft Cushioned Material

The GoTo Shop seat is finished with a soft cushioned and comfortable material which can be easily wiped clean.

Together we can make a difference!

The GoTo Shop has been transforming shopping trips for special needs families in the UK since 2014 and is now available for distribution in the US!

If you would like your local store to provide a GoTo Shop, join the campaign by downloading our campaign leaflet and handing it in or emailing it to your store manager.

If you’re a retailer and are interested in purchasing a GoTo Shop, please contact [email protected].

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Downloads & Resources

View and download literature for the GoTo Shop, including campaign information, product brochures, technical information and more.

GoTo Shop Brochure

Learn more about the Firefly GoTo Shop cart.

Campaign Leaflet

Support our campaign by handing in our leaflet to your local supermarket.

GoTo Shop & Caroline's Cart Comparison

What are the main differences between the GoTo Shop and Caroline’s Cart?

Features & Benefits 

Just some of the reasons why there should be a GoTo Shop in every supermarket.

Technical Information

Suitable for younger children aged up to 8 years (or 77 lbs) approximately, who require head and upper body support.  


Seat base to top 
of headrest MAX 
Seat base to top 
of headrest MIN 
Lateral support 
width MAX 
Lateral support 
width MIN 
Seat depth 
Max Weight 
Age Range 
710/26.5 540/24 300/12 210/8 320/15 35/77 3-8 years

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No Interest if paid in full in 6 months on

Purchases on $99+

US Customers only. Subject to credit approval. See terms below

Paypal Credit

Pay now or pay over time with PayPal Credit. Just use PayPal Credit in PayPal checkout.

Subject to credit approval.

Purchases of $99+:

No Interest if paid in full in 6 months on purchases of $99 or more.

  • A minimum monthly payment is required and may or may not pay off the promotional purchase by the end of the 6 month period.
  • No interest will be charged on the purchase if you pay it off in full within 6 months. If you do not, interest will be charged on the purchase from the purchase date at the Purchase APR applicable to your account.
  • For New Accounts: Variable Purchase APR is 25.49%. The APR is accurate as of 6/1/2018 and will vary with the market based on the Prime Rate (as defined in your credit card agreement). Minimum interest charge is $2.00.
  • Individual items that are less than $99 qualify for special financing when combined for a total of $99 or more in a single transaction.
  • Multiple separate transactions of less than $99 per transaction cannot be combined to meet the minimum purchase amount.

Purchases of $98.99 or less:

Buy now and pay over time with PayPal Credit when you spend $98.99 or less.

  • If you pay your balance in full each month by the payment due date that is on your statement, you can avoid paying interest.
  • Or, make minimum monthly payments, or any additional amount of your choosing, until you've paid off your balance according to your standard account terms. Please note, interest charges may apply.
  • We'll send you email reminders when your payments are due. You can also keep track of your account and view your statements online at any time.

About PayPal Credit

  • PayPal Credit is a reusable credit line available on purchases at thousands of stores that accept PayPal. It's also available for purchases on eBay and exclusively at thousands of other online stores. Plus, it comes with the same security and flexibility you trust from PayPal.
  • If approved, we start you off with a minimum credit line of at least $250. See FAQs for more info.
  • For New Accounts: Variable Purchase APR is 25.49%. The APR is accurate as of 6/1/2018 and will vary with the market based on the Prime Rate (as defined in your credit card agreement). Minimum interest charge is $2.00. See Terms and Conditions tab for more info.
  • If you miss a payment your late fee could be up to $38, even less if it's your first time. See FAQs for more info.

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