Freedom to shop for USA families

We are delighted to announce that the Firefly GoTo Shop is now available across every Wegmans store in the US!

The announcement comes after Wegmans initially trialled the adapted shopping cart in their Pittsford and Alberta Drive stores as a result of tireless campaigning from our wonderful community.

The trial carts received some great feedback from parents; NY mom, Liza Rudroff, played a vital role by following up upon requests to get a GoTo Shop in her local Wegmans store.

She was delighted to finally try it out in the Pittsford Store with daughter, Sydney.

“She had a great time shopping with me and it was clear she felt comfortable and safe. Placing Syd in and out of the cart was also effortless. The cart handled extremely well and I like the placement of the handles for pushing. This was honestly the first time I was able to shop without worrying for her safety and I can’t tell you how good it made us feel!”

After the positive response to the trial carts, Wegmans quickly recognised there was a true need for the GoTo Shop within the community and were eager to be the first US supermarket to roll the cart out across all stores.

At Firefly, we are delighted to partner with Wegmans whose company values align with the GoTo Shop message and we look forward to working together to promote inclusivity across US supermarkets. Wegmans Community Relations Manager, Linda Lovejoy, told us:

“At Wegmans, we are committed to providing incredible customer service to all our shoppers, and we’re always looking for better ways to make our stores accessible to everyone. When Liza brought this cart to our attention and shared her family’s need, we recognized that there are more families, throughout all our market areas, who would benefit from the availability of this cart at our stores.”

This amazing result just goes to show what our community can achieve together.

But the hard work doesn’t stop here, it is our mission to see a GoTo Shop in every retail store around the world and Wegmans is one step closer to achieving that.

We are confident that this is just the beginning for the GoTo Shop in the and, with some encouragement, other retailers will soon follow suit.

If you want to see a GoTo Shop in your local store, we need you to get involved and let them know.

You can do this by simply downloading a campaign leaflet and handing it in to your local store manager.

If you would like more information on how you can get involved, just email [email protected]

About Firefly

For Firefly, life is all about experiences and being face to face with friends and loved ones. By enhancing the child's perspective and giving them the tools to 'join in', the child not only has the opportunity to participate, but can also be at the heart of it.

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